1. Understand the value of designing your brand identity.
“Make it a priority and find money to invest in it right away,” agency co-founder Leslie Smolan says. “So many people have a business idea, ask their cousin to design a logo and say, ‘That’s my brand.’ It’s a mistake. Your brand often is the most important thing beyond the product itself.
Every business owner knows their company needs a unique combination of message, name, reputation and look that positions them as a brand. But it’s also critical for entrepreneurs to have a personal brand, which is built from the talents, commitment and energy you bring to the table.
A robust personal brand is not simply a great elevator speech, snappy clothing and a social media presence. It’s a way to give your business a competitive advantage.
Here are three key components to a strong personal brand and how to develop them: